The Web Roofers team

Software for gutter, home improvement and roofing companies

The #1 AI Website Builder for Gutter Companies

Web Roofers is a software company in Naperville, Illinois that builds websites and AI business flow automations for gutter, home improvement and roofing companies across the United States. Websites run from $99 to $499 a month with hosting and a website chat bot included, and go live in 3 business days.

Under 5 minutes

response time

3 days

from call to live site

Free

video review of your site

Our happy customers

Gutter, home improvement and outdoor businesses across the United States.

  • Gutter Cap logo
  • Home Improvements USA logo
  • TurtleShell Home logo
  • Porter Ranch Outdoors logo
  • Genesis Whitetails logo

Why leads go cold

Why do gutter company leads go cold?

Homeowners call three companies and go with the first one that answers. When your crews are on a roof and your phone is in the truck, the job goes elsewhere.

Web Roofers fixes all three: a website that captures the lead, a chat bot that answers it, and automations that follow it up.

01

The phone rings while you are on a ladder.

Voicemail is where estimates go to die. By the time you call back, the next name on the list has already booked the appointment.

02

Your website looks like 2014 and loads like it.

No reviews on the page, no financing, no photos of your work, and a contact form that emails an inbox nobody checks.

03

Nobody followed up.

The estimate went out, the homeowner went quiet, and no one called on day two, day seven or day fourteen. Follow-up depends on who remembered.

What we build

Two things every gutter company needs, from one team.

A website that brings in estimate requests, and automations that make sure every one of them is followed up.

Website development

A custom-coded website built for estimate requests, with hosting, updates, support and a website chat bot included in the monthly price.

  • Plans from $99 to $499 a month, no setup fee
  • Website chat bot included: it greets visitors, collects the name, phone and the job, and sends it to your phone
  • Live in 3 business days

From $99 per month

Build my website

AI business flow automations

Every lead followed up by email and text until the estimate is booked, and the office work done every day without you.

  • Plans from $99 to $299 a month
  • Estimate form follow-up, missed-call text-back, review requests, monthly nurture
  • Running in 7 days on your CRM

From $99 per month

Automate my follow-up

Take both and save 15% on the monthly.

See full pricing

How it works

From first call to live in 3 business days.

No discovery workshops, no six-week timelines. You talk to the people who build it.

  1. 01

    Call

    20 minutes. We look at your site, your lead sources and your CRM, and you get a written quote the same day.

  2. 02

    Build

    We design and build in custom code. You review a live link, not a PDF, and every change is made within a day.

  3. 03

    Launch

    We move the domain, connect the CRM, set up analytics and Google Business Profile, and walk your office through it.

  4. 04

    Grow

    Hosting, updates, support and the chat bot are included, with a monthly report and changes made the same week.

AI automations

Every lead followed up until the estimate is booked.

Three automated flows cover the moments gutter companies lose money: the form fill, the offer request and the finished job. Each ends in a booked estimate, a review, or a monthly nurture, never a lead that went cold.

Estimate request form

A homeowner fills in the form on your website.

  1. 1 Thank-you page shown, lead created in your CRM.
  2. 2 Instant email and text confirm the address and phone are real.
  3. 3 A 4 to 6 step email sequence and a 4 to 6 step text sequence, written by AI in your voice, work to book the estimate.
  4. 4 Quote follow-ups go out on day 2, 7 and 14 if the estimate was sent but not signed.
  5. 5 Estimate booked on your calendar, or the lead moves to the monthly nurture.

No booking? A monthly email keeps you in front of them: seasonal tips, offers and a reason to come back.

Free report or offer

A free inspection report, instant quote or seasonal offer.

  1. 1 Homeowner requests the offer with name, email, phone and address.
  2. 2 The report is emailed within a minute, lead created in your CRM.
  3. 3 Instant email and text confirm the details are real.
  4. 4 Email and text sequences follow up on the report and work to book the estimate.
  5. 5 Estimate booked, or the lead moves to the monthly nurture.

The offer does the selling. The sequences make sure nobody who asked for it is forgotten.

After the job

The install is done and the crew has left.

  1. 1 Job marked complete in your CRM.
  2. 2 A Google review request goes out by text and email the same day, with two polite reminders.
  3. 3 The job photos flow from CompanyCam to your website gallery.
  4. 4 A referral ask goes out 30 days later.
  5. 5 The customer joins the monthly nurture and the next storm-season campaign.

Missed a call during the day? A text goes back within a minute: sorry we missed you, what is the job, and a link to book.

Integrations

Works with the tools you already run.

We plug into your CRM, your field app, your review platform and your lead sources. No switching, no double entry.

CRM, and field, reviews and messaging

  • MarketSharp logo CRM
  • JobNimbus logo CRM
  • AccuLynx logo CRM
  • Leap logo CRM
  • improveit 360 logo CRM
  • LeadPerfection logo CRM
  • Builder Prime logo CRM
  • Nutshell logo CRM
  • HubSpot logo CRM
  • Salesforce logo CRM
  • Pipedrive logo CRM
  • ServiceTitan logo CRM
  • Housecall Pro logo CRM
  • Jobber logo CRM
  • CompanyCam logo Field and reviews
  • Birdeye logo Field and reviews
  • Podium logo Field and reviews
  • Hatch logo Field and reviews
  • SalesRabbit logo Field and reviews
  • Google Business Profile Field and reviews

Lead sources, and office and phone

  • Google Local Services Ads Lead sources
  • Angi Lead sources
  • Facebook Lead Ads logo Lead sources
  • Yelp logo Lead sources
  • QuickBooks logo Office and phone
  • Google Workspace logo Office and phone
  • Microsoft 365 logo Office and phone
  • Twilio logo Office and phone
  • Calendly logo Office and phone

All product names and logos are trademarks of their respective owners.

Not on the list? If it has an API, we connect it.

Why Web Roofers

Built for your trade, not adapted to it.

We speak gutter.

Set rate, issue rate, in-home estimate, storm season, lifetime warranty. You will not have to explain your business to us.

Custom code, not WordPress.

No plugins to break, no theme updates, no hacked site the week before storm season. Faster, safer, and it belongs to you.

One team, one bill.

The website and the automations come from the same people. One call fixes anything, no vendor pointing at another vendor.

Fast, in your hours.

Replies within minutes in US business hours, Central Time, changes made the same week.

Questions

Straight answers.

The six we are asked most. See every question.

Let’s look at your website and your lead flow together.

20 minutes on a call. You leave with a plan and a fixed quote, whether or not you hire us.

Not ready for a call?

Send us your website. Within two business days you get a five-minute video showing exactly what is costing you leads and what we would fix first. No pitch, no obligation.